Social Media in Business: Benefit or Burden?

According to an article published on Social Media Today by Evan Asano,people continue to increase their time spent on social media. The article, How Much Time Do People Spend On Social Media, published January 4, 2017, offers great insight into social media today. According to Asano, Teens today spend up to nine hours on various social media platforms. Of the various online activites one can do on a daily basis, 30% of our time is spent on social media. Furthermore, Asano adds that 60% of that social media interaction is being done from a mobile device.

As a business owner, this can be both a benefit and a burden. If you gain business revenue from the internet and you are capturing income streams from the advent of social media, you are probably pretty happy with the results suggested in this article. If not, it’s probably about time that you brainstorm some ideas to tap into this melting pot of individuals spending time on social media. After all, if they are busy scrolling the internet for what their friends are doing, they probably don’t have time to frequent your establishment.

On the other hand, as a business owner, social media may be a huge burden to your business. If you find yourself spending 30% of your time on social media (which is what the article tells us), you may be taking advantage of the flexibility of being a business owner to a point of hurting your business productivity!

Let’s break it down- let’s say you leave home and work a 10 hour day (pretty average I’d say). 1 hour for lunch, 1 hour for meetings and reviewing yesterdays activities and 30% or 3 hours on social media. We haven’t even gotten started on making money today until your 5th or 6th hour of work. That’s only 3.5 to 4 hours of productive work today. And how many can say that the 4 hours spent on actual work is 100% productive.

Don’t get me wrong. I think social media is a great benefit if used wisely, but it can be a sharp sword if you let it take control of your time. Remember, in business social media is not the end result, but a means to connecting with others in need of your product or service.






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