Components of a Business Plan

business plan pic

If you’ve been cruising the web-sphere for business ideas and think you are ready to tackle your business plan, here are many of the common components, or page headings for your document called the Business Plan. If you’re a little nervous about creating your own business plan, check out the World Wide Web for FREE templates to get you started. Some websites even have one-page business plans.

I’m not yet sure how I feel about a one-page business plan. While I feel that it is possible for a select group of businesses, I’m just not sure that you can have a well thought out plan for business, let alone an all-inclusive document in just one single page.

Please note that your business plan is not required to have all of the following sections, but it wouldn’t hurt to dedicate some time to contemplating whether a particular section is important to your plan. However, if you are planning on presenting your business plan to a bank or potential investors, you may want to over-include rather than not have a section one of your potential investors feels is important.

There is nothing wrong with being over-prepared. Over-prepared means you though too much about something. It’s under-prepared that looks bad!

  • Cover Page- Include Business Name, pictures if you have them, and the names of the individuals forming the entity
  • Executive summary- A succinct paragraph of what your business is. If you are not sure, search executive summaries on the Internet. Find 3-4 that you like and use them to brainstorm your customized summary.
  • Vision and Mission Statement- Some companies have both a vision and mission statement or one or the other. The vision statement is how you see or want others to see your business as. The mission statement is what your business does. Again, find 3-4 vision and mission statements to get an idea of the format you like and create a custom vision and mission for the organization.
  • Company Description- this section can be more than one paragraph and more detailed than the summary.
  • Products and/or services- For micro- or super-small businesses, focus on one or two main products or services. Larger organizations will have divisions or possibly product lines.
  • Market Analysis- What did you find out about the market for your product or service. Include competitor information. Is the market ready for- or can the market handle your product or service. Why?
  • Marketing and Sales- Some business plans include a completely separate marketing plan. How do you plan to get the public to know about your product or service? Additionally, who and how will you sell it?
  • Operations Plan- Business Structure, org chart, and responsibilities.
  • Staff- Key employees and managers
  • Financial Plan- Start-up budget, 12-month, 2 year, and 5 year projections
  • Potential Funding/Investors
  • Appendices- supporting documents and information, and competitor examples













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